Google finally opened its social network to all. Its integration of your friend's web site likes in the Google search results will spur a lot of interest from web site design agencies that do SEO. But the jury is still out on whether google will be able to take market share of the social web from Facebook.
Although initial adoption numbers are promising for Google, it is far behind Facebook in what users expect from a social network. But still we advice all our new clients to include Google+ and we offer the service of such inclusion to our old clients if they so wish for a modest redesign integration fee. Of course our clients that have an ongoing full web site care package can order the Google+ integration for free.
To me it is important for Facebook to have a competitor. For the past two years Facebook have treated its users and people that invested money in growing their online social presence on Facebook with total disrespect. They have reduced the effectiveness of fan pages considerably, they have totally made groups worthless and with each update they try to limit the viral-ness or viral-ability of content by putting restrictions like limiting the number of friends you can ask to join a fan page per day.
If google enables businesses to use the viral nature of its social network without artificial limitations then they will grow faster.
Web site design trends of 2016 and beyond
Web design is like fashion it changes a lot, but unlike fashion which is done for the sake of vanity, changes in web design methodologies happen mostly due to changing technology and user behavior which is related to technology.
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